LAST YEAR, INDIANAPOLIS-BASED&nbsp;building-restoration company Hays + Sons had a website and a Facebook and Twitter presence, but it tended to get lost amid a horde of competitors. Then tornadoes hit&nbsp;Kokomo, Indiana, and the company decided the time was right to try social video. A Facebook clip documenting the tornado damage has clocked 9,500 views on Facebook&mdash;extraordinary for a local business in an industry not known for its &ldquo;clickability&rdquo;&mdash;and, says co-founder Mark Hays, &ldquo;it helped us communicate our message from the customer&rsquo;s point of view. It sets us apart from our competition when the user is trying to pick between companies.&rdquo; Facebook generates an average of eight billion video views per day, and YouTube reaches more 18- to 49-year-olds than any cable network in the U.S. Yet only around half of small-business owners have made a video, social or otherwise, in the past year. That opens the field for companies like Hays + Sons. &ldquo;In our industry, you&rsquo;ve got everything from corporations like us to two dudes and a truck,&rdquo; says Chris&nbsp;Novotney, the company&rsquo;s director of business development. &ldquo;Now when people go online and search, our videos pull up. It increased our sales.&rdquo; Joining the video vanguard is surprisingly easy. Use these tips to start shooting. &mdash;ETELKA&nbsp;LEHOCZKYKNOW THYSELF, KNOW THY VIDEO&nbsp;Have a strategy before you shoot. If nobody in your industry is doing video, keep your budget low and your approach down to earth. At Des Plaines, Illinois&ndash;based payment-technology provider Integrity Payment Systems, founder and CEO Mike Ponder records straight-to-camera recruitment segments for potential salespeople with a Canon&nbsp;DSLR&nbsp;and a lapel mike. &ldquo;Having&nbsp;my office as the backdrop personalizes it,&rdquo; says Ponder, whose top video has gotten 1,200 Facebook views and helped recruit 60 new sales staffers last year. Your view counts may be modest if you&rsquo;re in a specialized industry like Integrity&rsquo;s, but video can have a big impact with highly targeted audiences. When&nbsp;Fortville, Indiana&ndash;based Thursday Pools began posting 360-degree videos made by local agency&nbsp;MediaFuel,&nbsp;&ldquo;it was the first time we&rsquo;d heard dealers saying, &lsquo;This is something I&rsquo;m going to show my customers,&rsquo; &rdquo; co-founder Bill&nbsp;Khamis&nbsp;says.PICK YOUR PRICE POINT Video can have almost any budget these days. At the bottom end, you can shoot with your phone. &ldquo;Users see the&nbsp;authenticity&nbsp;in it and they can really engage with it,&rdquo; says Miami marketer David&nbsp;Verjano. If your competition already has a video presence or you&rsquo;re trying to establish your brand, a high-end approach can set you apart.&nbsp;IceMule&nbsp;Coolers, based in St. Augustine Beach, Florida, spent $11,500 on the atmospheric clip &ldquo;Bring the Party&rdquo;and two shorter videos, limiting its shoot to one day to keep costs down. &ldquo;Our video has garnered more than half a million impressions at a cost of 5 cents per view,&rdquo; says marketing manager Guy&nbsp;Barnhart. &ldquo;Since creating it, web sales are 10 times what they were.&rdquo;BE QUICK ABOUT IT&nbsp;Short videos are good videos. &ldquo;There&rsquo;s nothing better than capturing moments of passion in 90 seconds or less,&rdquo; says Jorge Rodriguez, founder of Fort Worth&ndash;based contractor Alliance Reconstruction, whose videos have gotten more than 11,000 Facebook views. &ldquo;I introduce myself, introduce different parts of the company. They want to know who the owner of this company is.&rdquo; The visuals don&rsquo;t have to be elaborate. In February, South Florida restaurant chain&nbsp;Pincho&nbsp;Factory saw the power of social video when&nbsp;a bare-bones clip of its burgers grilling made it onto the Food Network&rsquo;s Facebook feed. It got more than 180,000 views and produced &ldquo;a spike at all the stores in sales of the burger they saw us cooking,&rdquo; says co-founder and CMO Otto&nbsp;Othman. Such basic content is surprisingly effective. It &ldquo;gives people a peek behind the curtain and makes a company a little more authentic,&rdquo; says Chris Kelley of V2 Marketing Communications. &ldquo;It&rsquo;s almost mesmerizing to watch some of this stuff.&rdquo;

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.