Meet the Entrepreneurs Reinventing the Health Care Industry

Stashed away in the Byzantine language of the Affordable Care Act are rules that have caused a Big Bang-size explosion in health care startups - led by founders who will reinvent the health care industry.

- Jeff Bercovici

SETH STERNBERG WAS visiting his 65-year-old mother in Connecticut when he got the idea for his home-health-aide business, Honor. She’d picked him up at the airport, and he noticed that she was driving really slowly. He asked why. “And she was like, ‘Well, driving’s just harder than it used to be,’ ” he recalls. This got Sternberg’s mind working. What if his mother were 75 or 85 and tasks like driving or bathing were not just harder but impossible? Would she need to move into assisted living? “If I ever said to my mother, ‘You need to leave your house,’ she might kill me,” he says.