My Mentor Taught Me Always Go Deeper
Inc.|October - November 2020
A branding expert weighs in on a promising business idea.
By Tom Foster
My Mentor Taught Me Always Go Deeper

NEVER DO THIS

TAKE A ZOOM CALL BEFORE MAKING YOUR BED

Daymond John, founder and CEO of the Shark Group, says, “People don’t necessarily understand the value of branding or image—or they’re lazy and they don’t care. If you represent a bigger brand, I don’t need to be seeing your unmade bed.”

TRISTAN WALKER:

This story is from the October - November 2020 edition of Inc..

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This story is from the October - November 2020 edition of Inc..

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