The $520 Million Company That's Solving All Your Financial Needs
Inc.|February 2016

NerdWallet co-founder Tim Chen wanted to build a personal finance company that would provide smart, unbiased information. He could have used some in overcoming his company's near-death experience.

Maria Aspan
The $520 Million Company That's Solving All Your Financial Needs

TIM CHEN WANTS TO buy a house. This shouldn’t be a problem: Though only 33 and shopping in the heart of bubblicious San Francisco, the former hedge fund analyst knows almost everything there is to know about personal finance. He’s also worth something like $265 million on paper. But Chen, characteristically, wants to consider almost. Every. Option.

“I wanted to test out the process,” he tells me, in the midst of a fast-paced yet halting monologue about shopping for, qualify ing for, and closing on a home. Short and trim, his button-down and jeans accented by black hair in an unexpected hipster pouf, Chen is quietly intellectual, deeply self-critical, and the sort of conversation partner who struggles to keep pace with his own thoughts. It leads to a lot of elliptical discussions.

It’s early October, and Chen and his girlfriend are in the latter stages of buying a single-family house in Corona Heights. As he started this ordinary but complex task, he wanted to really understand the range of financing available to him—so he asked three different lenders to prequalify him for a mortgage. It’s what Chen’s company, NerdWallet, does: review the strengths and weaknesses of financial products for three million monthly web visitors.

This story is from the February 2016 edition of Inc..

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the February 2016 edition of Inc..

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM INC.View All
A Bankable Pet Project - How Moonshots Capital helped eTailPet scale up and attract a buyer in just three years.
Inc.

A Bankable Pet Project - How Moonshots Capital helped eTailPet scale up and attract a buyer in just three years.

Berenice Giannini's startup, eTailPet, wasn't a natural fit for Moonshots Capital. The Austin-based venture firm, launched in 2014 by Kelly Perdew and Craig Cummings, both of whom had previously served in the U.S. Army, frequently backs companies founded by military veterans.

time-read
2 mins  |
November 2024
Backers Should Have Your Back - The best capital provider for your business will offer a helping hand, not just deep pockets.
Inc.

Backers Should Have Your Back - The best capital provider for your business will offer a helping hand, not just deep pockets.

Three years ago, U.S. entrepreneurs were enjoying one of the best funding environments in decades. Venture capital and private equity hit all-time highs as banks loaned at historically low interest rates. All you needed to get a term sheet, it seemed, was a smile and a pitch deck.

time-read
5 mins  |
November 2024
Lift Off - Would you pay $50,000 to touch the edge of space?
Inc.

Lift Off - Would you pay $50,000 to touch the edge of space?

Would you pay $50,000 to touch the edge of space? Meet the entrepreneurs providing a rarified clientele with a luxurious, once-in-a-lifetime journey.So you want to go to space. To take in the expansive curvature of the Earth glowing miles above the atmosphere, surrounded by pure darkness. To experience the mind-altering overview effect described by astronauts as a transcendent state of awe, staring back at the planet on which you've inhaled your every living breath.

time-read
10+ mins  |
November 2024
There Will Always be Those Who Doubt You and Your Vision. Here's How to Tune Them Out. - Recently, I invited an experienced luxury hotelier to visit the new campus we were building near Santa Fe for Modern Elder Academy,
Inc.

There Will Always be Those Who Doubt You and Your Vision. Here's How to Tune Them Out. - Recently, I invited an experienced luxury hotelier to visit the new campus we were building near Santa Fe for Modern Elder Academy,

Recently, I invited an experienced luxury hotelier to visit the new campus we were building near Santa Fe for Modern Elder Academy, the midlife wisdom school I co-founded in 2018.

time-read
3 mins  |
November 2024
A Scientific Discovery that Unlocks Your Body's Healing Power
Inc.

A Scientific Discovery that Unlocks Your Body's Healing Power

The founder of Stemregen, a company that creates powerful supplements that stimulate the body's natural repair system, explains how a \"fringe idea\" opened up a new world of stem cell therapy.

time-read
2 mins  |
November 2024
Transformative Growth: Agency Masters the Art of Evolution
Inc.

Transformative Growth: Agency Masters the Art of Evolution

As a destination marketer, Awestruck has mapped out a journey to success by constantly developing its services and its staff.

time-read
3 mins  |
November 2024
For the Love of the Restaurant Experience
Inc.

For the Love of the Restaurant Experience

The founder and CEO of DJB Hospitality shares his passion for the challenging and uniquely rewarding hospitality industry.

time-read
2 mins  |
November 2024
Custom PEO Solutions for Blue-Collar Industries
Inc.

Custom PEO Solutions for Blue-Collar Industries

COMPEO is an HR management solutions provider with a jaw-dropping five-figure growth rate.

time-read
2 mins  |
November 2024
Homebuying Was BrokenMeet the Founders Here to Fix It
Inc.

Homebuying Was BrokenMeet the Founders Here to Fix It

Cecilian Partners is a fast-growing technology firm providing end-to-end solutions for production homebuilders and land developers.

time-read
2 mins  |
November 2024
A Focus on Complete Solutions for Regulatory Environments
Inc.

A Focus on Complete Solutions for Regulatory Environments

The Northcross Group develops sustainable processes for clients with compliance needs.

time-read
2 mins  |
November 2024