Intex Technologies began its journey as an IT product company with a single product, ethernet card, in 1996.
Since then, the New Delhi-based company has been continuously churning out new products by keeping pace with technological developments and consumers' demand. The company started manufacturing multimedia speakers, DVD players and home theatre solutions. Its success in the speaker category made it a household name.
IT products, the oldest category in Intex's product portfolio, which had been the company's mainstay in the initial years, continue to remain strong in the face of changing consumer preferences. Brand Intex has been a household name for more than two decades with its range of IT products, such as speakers and UPS. Today, the company commands the leadership position in speakers, UPS and power banks.
In 2007, Intex forayed into the mobile handset industry and soon became one of the leading domestic handset manufacturers. The mobile phone-maker has considerably redrawn the industry landscape by democratising smartphones and bringing the smartphone experience to consumers across a range of prices.In 2007, Intex forayed into the mobile handset industry and soon became one of the leading domestic handset manufacturers. The mobile phone maker has considerably redrawn the industry landscape by democratising smartphones and bringing the smartphone experience to consumers across a range of prices.
Intex expanded its consumer durables portfolio with entry in the LED TV segment in 2012. It took the market by storm with its quality and pricing and is one of the leading players in the LED TV market. With a few thousand units sold annually in 2012, Intex's LED TV sales have grown by of over 150 per cent annually since inception. The company recently ventured into the white goods sector by launching refrigerators and fully-automatic washing machines at very competitive prices. Providing a major marketing boost, Intex entered the sports arena this year by buying a new IPL cricket team, Gujarat Lions.
This story is from the September 2016 edition of India Business Journal.
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This story is from the September 2016 edition of India Business Journal.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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