Art Of Negotiation
Indian Management|October 2020
Clint Babcock, author of Negotiating from the Inside out: A playbook for Business success and a Sandler trainer, underlines how developing the negotiating intelligence of sales teams can improve the bottom line faster.
Clint Babcock
Art Of Negotiation

MYTH 1: It’s all about the money

I will often begin my training sessions in negotiation by asking the participants this simple question: “So, what have you already learned about negotiation?” The silence that follows speaks volumes. Finally, when someone does speak up, what they have to say usually reflects a common myth or misconception. One of the most damaging myths sounds like this: “It’s really all about the money.”

Let us say you have presented your proposal or discussed the price of your product and/ or services, and you hear something like this: “That’s too much!” Or: “I’m not going to pay that!” Or: “Your competition is cheaper.” How do you respond?

This story is from the October 2020 edition of Indian Management.

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This story is from the October 2020 edition of Indian Management.

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