Network marketing offers ample opportunities for those who aspire to be entrepreneurs, but its full potential is yet to be unleashed in India.
Living in this world of network marketing for more than a decade now, I strongly believe it is one of the most democratic, socially uplifting, and economically sustainable ways to be an entrepreneur and fulfil one’s dreams. The most incredible virtue of network marketing is its foundational principle that you cannot grow big without helping your partners grow big. Your only job in this business is to help other people fulfil their dreams. Also called direct selling or personal franchising, it has been in existence across the globe for more than eight decades now. Incidentally, some people outside the industry have different opinions about it, but those are far from the truth.
Catalyst for entrepreneurship explosion
Entrepreneurship is in the air right now and a lot of people want to be entrepreneurs. The government is also promoting it aggressively through various schemes and projects. Despite such initiatives, many still hesitate to take the plunge. Reasons include risk involved, lack of capital, lack of right training, lack of entrepreneurship mindset, and lack of right mentorship. The good news is that anyone can build a successful network marketing enterprise without having any of the above. It is an easy, doable, and proven route to entrepreneurship for each and every person due to the following unique features:
low investment and no risk
no need for any office, stocks, working capital, and staff.
no need to leave existing profession, job, or business
training and mentorship available at every step
equal opportunity for all—people of any age, gender, financial background, education level, place of residence (village, town or city) can do it.
flexibility to work from home and to choose own working hours
improvement in selling ability and interpersonal communication
This story is from the September 2018 edition of Indian Management.
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This story is from the September 2018 edition of Indian Management.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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