How best to prepare your brand for unforeseen situations that lurk in the business landscape.
Every brand manager worth his salt knows that the first rule of crisis management is to be prepared. And yet, this preparation may preclude the possibility of a crisis occurring due to malicious intent, competitor activity, social media slander, or a failure in consumer insight or technological innovation.
Today, crisis as a concept has evolved, and this makes it imperative for companies to be prepared for any kind of eventuality. It is no longer just the large environmental disasters that spring to mind. Both the British Petroleum oil spill in Gulf of Mexico in 2010 and the Bhopal gas tragedy at the Union Carbide plant in 1984 were environmental disasters that took lives—humans and wildlife—devastated the eco-system, cost millions, and affected generations to come.
Arguably, in the hindsight, perhaps these crises could have been prevented, but the truth is when they occurred, they were unforeseen and uncontrollable disasters that happened in a split second and impacted these companies and the environment for years. There was barely any time to contain them, and it was only once they tided over that the companies involved began to clean up and make amends (and some would argue that Union Carbide has still not done so, by evading full culpability and adequate compensation to victims). The simple truth is that not all disasters announce their arrival and not all disasters are spelt with a capital D like these two were.
This story is from the June 18 edition of Indian Management.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 18 edition of Indian Management.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Trust is a must
Trust a belief in the abilities, integrity, values, and character of any organisation is one of the most important management principles.
Listen To Your Customers
A good customer experience management strategy will not just help retain existing customers but also attract new ones.
The hand that feeds
Providing free meals to employees is an effective way to increase engagement and boost productivity.
Survival secrets
Thrive at the workplace with these simple adaptations.
Plan backwards
Pioneer in the venture capital and private equity fields and co-founder of four transformational private equity firms, Bryan C Cressey opines that we have been taught backwards in many important ways, people can work an entire career without seeing these roadblocks to their achievements, and if you recognise and bust these five myths, you will become far more successful.
For a sweet deal
Negotiation is a discovery process for both sides; better interactions will lead all parties to what they want.
Humanise. Optimise. Digitise
Engaging employees in critical to the survival of an organisation, since the future of business is (still) people.
Beyond the call of duty
A servant leadership model can serve the purpose best when dealing with a distributed workforce.
Workplace courage
Leaders need to build courage in order to enhance their self-reliance and contribution to the team.
Focused on reality
Are you a sales manager or a true sales leader? The difference, David Mattson, CEO, Sandler® and author, Scaling Sales Success: 16 Key Principles For Sales Leaders, maintains, comes down to whether you can see beyond five classic myths that we often tell ourselves about selling.
