Kickstarts intimate wear fashion revolution in India.
MASSIVE BRAND PRESENCE
INTIMASIA brought together more than 70 brands along with almost 2000 retail giants, distributors, trade partners, manufacturers and potential investors. At the event, there was a mix of brands- established and budding, Indian and international. Brands such as US Polo Assn., Fruit of the Loom, FCUK, Hanes, Juliet, V Star, Blossom, Groversons, Bodycare Creations, LUX & many other leading brands were at the event. The collective market share of all the brands present was well over INR 2500 crores which only iterated how lucrative the industry is on a whole. The acquisition of the international brands like Fruit of the Loom and FCUK by Rupa and Co. speaks for the fact that the intimate apparel industry in India is expanding and diversifying. INTIMASIA sparked many such partnerships in the 3 days and was a huge success. The event also showcased the works of some of the best fashion stylists, designers, models and bloggers in the country.
INTIMATE WEAR AND KERALA
Being the most brand-conscious state of India, Kerala provided the best atmosphere for executing this mammoth endeavor. It witnessed the presence of thousands from the smaller towns of Kasaragod,
Kottayam, Ernakulam, Calicut and others for gaining a detailed insight into the unique trend of Kerala’s intimate wear fashion and its market. Kerala has the country's highest literary rate at 94% and boasts an average per capita income of INR 1,96,842. This gives it the power to have a whopping average daily sale of INR 53,143 per counter for intimate wear products.
INTIMASIA hence gave a golden opportunity for all the pan-Indian brands to explore the great market in the state. Also, the World Bank ranked Kerala second among all the Indian states in the Investment Climate Index.
WOMEN LEAD THE CHARGE
This story is from the April 2018 edition of Inner Secrets.
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This story is from the April 2018 edition of Inner Secrets.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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