Kristofer Hans&eacute;n ten&iacute;a 26 a&ntilde;os cuando dej&oacute; su carrera como bajista profe-sional para estudiar dise&ntilde;o indus-trial. Como m&uacute;sico viajaba mucho y gan&oacute; &ldquo;dinero suficiente&rdquo; como para comprar carro, una moto y formar una familia. Pero el ritmo de la banda &ndash;118 conciertos al a&ntilde;o&ndash; termin&oacute; por aburrirlo.Fue durante una gira en Noruega cuando comunic&oacute; al l&iacute;der de la banda su renuncia para ir estudiar en la Universidad de Artes, Artesan&iacute;a y Dise&ntilde;o (Konstfack), la instituci&oacute;n m&aacute;s relevante de Suecia en esas disciplinas. Su hermana &ndash;quien estudiaba Dise&ntilde;o Gr&aacute;fico en esa universidad&ndash; lo impuls&oacute; a cambiar de profesi&oacute;n. La decisi&oacute;n ha dejado grandes satisfacciones y responsabilidades. Desde 2001 es el jefe de Estilo y Dise&ntilde;o Industrial de Scania, el fabricante sueco de tractocamiones que a fines de 2018 present&oacute; su nueva generaci&oacute;n de veh&iacute;culos para Am&eacute;rica Latina.Seg&uacute;n la marca, esta familia permite ahorros de hasta 10% en consumo de combustible. Parte del ahorro, explica Mats Gunnarsson, presidente de Operaciones Comerciales de Scania Americas, viene de las mejoras en la caja de cambios y el dise&ntilde;o de la cabina, que estuvo a cargo del equipo de Hans&eacute;n. Fue concebida &ldquo;para tener la menor resistencia posible al aire&rdquo;.Manufactura &iquest;Es complicado dise&ntilde;ar un tractocami&oacute;n? KH En el dise&ntilde;o mezclas emociones... el resultado var&iacute;a dependiendo el criterio del director de dise&ntilde;o y de su equipo de dise&ntilde;adores. Puedes decirles el prop&oacute;sito de la unidad y los criterios t&eacute;cnicos y temas asociados al costo... metes una lista de criterios, necesidades, materiales, medidas, y a&uacute;n as&iacute; obtienes resultados totalmente diferentes. Quiz&aacute; tambi&eacute;n propuestas distintas sobre la funcionalidad del equipo, como el lugar donde va una manija.Si haces todo un trabajo de investigaci&oacute;n, el resultado deber&iacute;a ser el mismo, pero no sucede. Ese es el factor humano. La parte dif&iacute;cil de hacer un buen dise&ntilde;o es combinar el enfoque cient&iacute;fico con el emocional.M &iquest;Qu&eacute; elementos involucra su dise&ntilde;o?? KH El m&aacute;s grande e importante es tener en mente el prop&oacute;sito que tendr&aacute; la unidad. Si es un cami&oacute;n de entrega debe entrar y salir de la ciudad de forma segura, por ejemplo. Lo siguiente quiz&aacute;s sea el precio y, aunque dise&ntilde;o no es responsable directo de ello, debe considerarlo.La tercera es someterlo a prueba y cr&iacute;tica de los consumidores. Lo muestras y ves las reacciones. A veces obtienes opiniones contrastantes, desde felicitaciones hasta comentarios de decepci&oacute;n.

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

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Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.