Ram&oacute;n Mizrahi sabe bien lo que es diversificarse: en su paso por el mundo empresarial, en compa-&ntilde;&iacute;as como Philip Morris y PepsiCo, ha ejercido m&uacute;ltiples posiciones en las &aacute;reas de operaciones, log&iacute;stica, calidad, desarrollo de productos y compras. Pero en todas ellas tuvo una pasi&oacute;n com&uacute;n: la tecnolog&iacute;a y c&oacute;mo se conecta con las compa&ntilde;&iacute;as. &ldquo;Esta formaci&oacute;n me ayud&oacute; a convertirme en lo que hasta el momento ha sido una de mis fortalezas: lograr ser un &lsquo;traductor&rsquo; entre las necesidades del negocio y la gente de tecnolog&iacute;a&rdquo;, comenta el actual vicepresidente de Tecnolog&iacute;a de Manufactura de PepsiCo.Con el cambio tan acelerado que la tecnolog&iacute;a est&aacute; provocando en las organizaciones, no le ha faltado trabajo en este rol, cuenta. Uno de sus grandes proyectos, por ejemplo, ha sido la implementaci&oacute;n de sistemas integrados de informaci&oacute;n, como SAP y ERP (Planificaci&oacute;n de Recursos Empresariales). &ldquo;He encontrado grandes retos y oportunidades constantes de transformaci&oacute;n, como la integraci&oacute;n de sistemas, el crecimiento y manejo de grandes cantidades de datos, as&iacute; como la digitalizaci&oacute;n de todos y cada uno de los procesos, que nos ofrecen grandes herramientas de productividad&rdquo;, detalla.Estos datos que Mizrahi ayuda a &lsquo;traducir&rsquo; le permiten a PepsiCo comprender mejor lo que busca el consumidor, y as&iacute; obtener una ventaja competitiva. Y por otro lado, mejoran la eficiencia de sus empleados. &ldquo;El gran reto es lograr que la tecnolog&iacute;a sirva al negocio &mdash;asegura&mdash;. No se trata de implementar tecnolog&iacute;a por tecnolog&iacute;a, sino de entender cu&aacute;les son los grandes dilemas de negocio que queremos resolver y encontrar las soluciones de TI que nos permitan resolverlos&rdquo;.

El Traductor De Los 'Geeks'

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