Ikea abrir&aacute; su primera tienda en M&eacute;xico en 2020. La sede ser&aacute; la capital del pa&iacute;s; sin embargo, la empresa sueca del mueble lleva dos a&ntilde;os ya de producci&oacute;n en suelo azteca. La compa&ntilde;&iacute;a tiene una red de 10 proveedores que, por ahora, est&aacute; formada por nueve fabricantes de Jalisco, estado que aglomera 80% de la producci&oacute;n de muebles del pa&iacute;s, y uno m&aacute;s en Tijuana, Baja California. Sin embargo, el n&uacute;mero de proveedoras podr&iacute;a aumentar a medida que Ikea abra m&aacute;s unidades.En el pa&iacute;s ya se producen art&iacute;culos para ba&ntilde;o, sillas y colchones que se exportan a Estados Unidos , asegura Malcolm Pruys, director de Ikea en M&eacute;xico.&ldquo;Volverse proveedor de Ikea lleva entre uno y tres a&ntilde;os, con todos los temas de cumplimiento. Una parte es probar qu&eacute; tipo de materiales usa y qu&eacute; tan sustentable es. Tiene que lograr cumplir con los est&aacute;ndares en materia de tecnolog&iacute;a y producci&oacute;n, y la tercera parte es la laboral, tiene que lograr que sus trabajadores est&eacute;n dentro de la ley, tengan educaci&oacute;n y en buenas condiciones&rdquo;, explica.Ikea, fundada en 1943 por Ingvar Kamprad, no es productora de muebles y accesorios para el hogar. Su ADN es dise&ntilde;ar y crear experiencias de compra, por lo que buena parte de su producci&oacute;n es realizada por terceros.Cuando la empresa se instala en alg&uacute;n pa&iacute;s, no s&oacute;lo abre puntos de venta, tambi&eacute;n establece capacidad de producci&oacute;n a trav&eacute;s de redes de compa&ntilde;&iacute;as locales. En M&eacute;xico, la inversi&oacute;n no ser&aacute; a trav&eacute;s de un franquiciatario sino bajo la marca IKANO de la familia fundadora. Para Pruys, que los fundadores decidieran traer su capital a M&eacute;xico sin socios de por medio es se&ntilde;al del potencial que ven en el pa&iacute;s.La inversi&oacute;n de la empresa contempla la puesta en marcha de un centro de distribuci&oacute;n y uno de producci&oacute;n en Saltillo, donde se busca crear un cl&uacute;ster mueblero. La inversi&oacute;n inicial ser&aacute; de 175 millones de d&oacute;lares.&ldquo;Esperamos duplicar o triplicar esa inversi&oacute;n en la medida en que crezcamos la red de proveedur&iacute;a y, desde luego, conforme fabriquemos m&aacute;s productos IKEA&rdquo;, se&ntilde;ala Pruys.De acuerdo con Sebastian Łuczynski, Managing Director de IKANO Industry, la planta de Saltillo estar&aacute; lista en 2020, y tendr&aacute; una capacidad de hasta 3 millones de productos de confort (sillones, cojines, sillas, colchones) a base de espuma. Se estima que se generen m&aacute;s de 2,000 empleos en los pr&oacute;ximos a&ntilde;os.Al igual que otras f&aacute;bricas de Ikea en el mundo, contar&aacute; con tecnolog&iacute;a que permita reciclar los restos de espuma, adem&aacute;s de contar con algunos procesos automatizados. &ldquo;Nuestro objetivo es ser uno de los mejores proveedores del mundo en t&eacute;rminos de costos, sustentabilidad y condiciones laborales&rdquo;, se&ntilde;ala.M&aacute;s oportunidades El sector ve en la llegada de Ikea una oportunidad para mejorar procesos, ampliar su capacidad de producci&oacute;n y diversificar el destino de sus exportaciones, asegura Abelardo Arreola, presidente de la Asociaci&oacute;n de Fabricantes de Muebles de Jalisco (Afamjal).Cerca de 85% de las exportaciones de muebles en M&eacute;xico va a Estados Unidos. Son pocas las empresas que tienen capacidad de producci&oacute;n para abastecer a un gigante de este tipo, pero se est&aacute;n preparando.Adem&aacute;s de la planta para poder satisfacer la demanda de la primera tienda del pa&iacute;s, tambi&eacute;n habr&aacute; un centro de distribuci&oacute;n multicanal, que construir&aacute; CEVA Logistics. El centro de distribuci&oacute;n estar&aacute; al norte del Estado de M&eacute;xico y tendr&aacute; 15,000 m2.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.