Fashion Forward
MARWAR India|January - February 2018

Lakmé Fashion Week A/W 2017 saw some great collections from Marwari designers, who beautifully combined tradition with impeccable style. MARWAR spoke to three of them about the growing popularity of fashion wear among Marwaris and also about wedding wear trends this season.

Joseph Rozario
Fashion Forward

There was a time when Marwaris seldom, if ever, ventured into the business of designing clothes. The last couple of decades, however, have seen a sea change, and today not only is the community witnessing an explosion of designers and designer wear, but the fairer sex has joined in too—and in fair numbers. The glamour quotient of designer wear has given the business of designing a further leg up, explaining the huge popularity of haute couture and fashion shows.

Among the plethora of fashion shows, the Lakmé Fashion Week stands out as a more popular and better known one, which over the years has evolved into a grand celebration of glamour and fashion. As one of the biggest platforms for the fashion industry, it witnesses a steady stream of established and promising designers showcasing their creations every year, including an increasing number of Marwari designers. Lakmé Fashion Week A/W ’17, for example, saw Marwari designers Sailesh Singhania, Neha Agarwal and Manoj Agarrwal flaunt their creations, among others. The three designers spoke to us about the popularity of fashion wear among Marwaris and wedding wear trends, during a recent interaction.

Art, embroidery and sporty silhouettes

This story is from the January - February 2018 edition of MARWAR India.

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This story is from the January - February 2018 edition of MARWAR India.

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