In a country as diverse as ours, building technology for the masses is no easy task. But Niki.ai, a vernacular payment platform for the next billion users, co-founded by Shishir Modi, has done just that—by adding multilingual voice support for non-English speaking and first-time users.
THE LAST FEW YEARS HAVE SEEN AN EXPLOSIVE rise in online transactions in India, aided by increasing Internet penetration, smartphone usage and supportive government policies. But in a country with 22 official languages, online payment and e-commerce platforms with English language interfaces are usually not able to connect with the growing number of Internet users, who prefer to interact in their native Indian language, or do not speak English, or are not Internet-savvy. Even platforms with complicated digital interfaces featuring many tabs and prompts, pose a challenge for first-time users since they need to read, learn and understand it all to carry out simple transactions.
Enter Niki.ai, a conversational commerce solution that is overcoming these language and interface barriers to provide users a faster and more convenient way to transact online. According to Shishir Modi, Co-founder, Niki. ai, “Our goal is to simplify the online ordering experience for the next billion Internet users emerging from India’s tier-2 and tier-3 cities, who are yet to transact online due to complicated interfaces or language barriers. We believe that if one is able to carry out all important payments and bookings through a simple interface, where every service can be availed through conversations—the medium that one is most familiar with—the experience can enable millions of people to do online payments.”
Making online payments easy
Denne historien er fra July - August 2019-utgaven av MARWAR India.
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Denne historien er fra July - August 2019-utgaven av MARWAR India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A WARRIOR on Many Fronts
From becoming the first woman from the Marwari community to join the Indian Army to emerging as the pioneer woman paratrooper from the the Indian Army Dental Corps, Dr. Captain Reeta Rajkishor Biyani also known as Ritu Biyani, has had a journey of courage and resilience.
IN THE EYE OF THE TIGER
Seasoned adventurers embark on a safari through Ranthambore National Park, a prestigious UNESCO World Heritage Site. Here, ancient 400-year-old banyan trees and the grand Ranthambore Fort serve as a picturesque backdrop for encounters with the park's iconic inhabitant: The Majestic Tiger.
Where Royalty Resis
Gatore Ki Chhatriyaan-the ornate, domeshaped cenotaphs in Jaipur-never stop fascinating the discerning traveller.
Where Love Begins
Mothers are a beacon of love, strength and wisdom. They are our biggest role models. And special occasions are a chance to reflect on the unending love and sacrifices made by our mothers. As an ode to Mother's Day that falls in May, we get a cross-section of celebrities from the design industry to share their thoughts on their mothers.
Postcards from Rajasthan
With fashion labels capturing the captivating beauty of traditional weaves, we explore the portrayal of the exquisite Rajasthani Banjaran rhapsody.
The Lawver Who Loves Cooking
In her book Bapu’s Curries: Culinary Journey of a Father, Shreeparna Khaitan takes us through the culinary journey of her father Umesh Khaitan and his passion for cooking. Flip through the pages for an excerpt from the book and authentic recipes straight from a Marwari household.
Hold, Sip & Enjoy Your Cuppa
A tete-a-tete with Mishthi Aggarwal, Founder-CEO, 93 Degrees Coffee Roasters, the fourth generation of the Bikanervala legacy, and the only woman specialty coffee roaster in India.
50 YEARS OF SPREADING Happiness
With the business conglomerate Emami marking its golden jubilee in 2024, MARWAR India explores its successful journey that started back in 1974 in the humble lanes of Burra Bazaar in Kolkata. The only business group in India run by two partner families unrelated by blood, the brand is rooted yet global in its appeal. Over to Aditya Agarwal and Manish Goenka, Promoter-Directors, Emami Group, on celebrating five decades in the industry.
A Powerhouse from The East
Cosmic Birla Group is a tale of vision, entrepreneurship, and commitment to excellence.
The Rolex Renaissance
To mark the International Women's Day, a shout out to women watch aficionados to embark on a journey of alluring Rolex wristwatches and consider adding some of them, at least, to your existing collection.
