Raw Mango, the brainchild of designer Sanjay Garg was born out of a thought to relook fashion and design without any fixed notions. Born and brought up in Rajasthan, Garg found the roots for his designs in Indian philosophy and traditions, but he has always tried to break the boundaries of convention through his ideas and design.
SANJAY GARG WAS BORN AND RAISED IN A SMALL VILLAGE called Mubarikpur in Rajasthan. He studied in a Hindi-medium school because there wasn’t an English-medium school in his village. His frequent trips to the city of Jaipur brought on the realisation that he wanted to see more and learn more. This pushed him to complete his education from Jaipur. He then joined the Indian Institute of Crafts & Design, where he studied for a year. In the meantime, he got through the National Institute of Fashion Technology and moved there.
Garg’s journey with Raw Mango started about eight-and-a-half years ago. Before founding the brand in 2009, he worked for Shades of India for a few years. This was followed by a stint at the Ministry of Textiles, where he worked on a cluster development programme in Madhya Pradesh. This proved to be a turning point in his life. He decided to continue working with the weavers associated with the programme even after the project was terminated. This home-grown simplicity would eventually become the ethos of his brand.
Rooted in tradition
With Raw Mango, Garg has not only brought about a design revolution but has also managed to uplift an entire community by creating value for an existing but ignored product–the handloom sari.
“Though the handloom sari is worn by many women in India, the perception is that it has little scope in terms of innovation. We have adapted traditional designs to make them simple, sophisticated and distinctly contemporary, thereby creating a fresh new aesthetic that is both indigenous and modern,” explains Garg. Naturally then, over time, the brand Raw Mango has come to be identified with uniqueness, beauty and celebrating imperfections.
This story is from the November-December 2017 edition of MARWAR India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November-December 2017 edition of MARWAR India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
HAUTE HOROLOGY
Luxury timepieces from around the world
Yas, Please!
Abu Dhabi's Yas Island is the family-friendly wonderland you never knew you needed! With a mix of amusement parks, mouth-watering eats and non-stop fun, it is the perfect spot to kick off the New Year too.
Brides in Time
No wedding in India is truly complete without an investment in jewellery. From heirloom pieces that tell stories of the past to modern designs symbolising new beginnings, jewellery holds a sacred place in Indian weddings.
padhaaro saa
With wedding season in full swing, we decided to delve into the art and intricacies of invitation design. To get an insider's view, we turned to some of the leading names in the field: Itchha Talreja, founder of Itchha Talreja Designs, Sanjana Chatlani, founder of The Bombay Lettering Company, and Puneet Gupta, designer and creative director of Puneet Gupta Invitations.
Band, Baajaa, Budget
MARWAR India spoke to three industry insidersDevanshi Patel, Founder of Shreem Events, Neha Shroff, Partner at Momente Weddings, and Anjali Tolani, Assistant Vice President - Weddings at Tamarind Global-to get an insight on what truly goes into planning a Marwari wedding that's nothing short of #GOALS.
RARE Collectibles
Highlights of dart events & ExMBILS
How Smriti Rajgarhia Makes Serendipity Shine
Director of the Serendipity Arts Foundation and the Serendipity Arts Festival, Smriti Rajgarhia, is trained as an architect with a Masters in Design. She began her career in the arts more than two decades ago by working with a private archive in New Delhi. While creating a museum space, her interest expanded into bringing art to the public and contextualising it through education and awareness. Smriti has also curated exhibitions on subjects that reflect the history and relevance of archives.
Multifaceted LITTERATEUR
In conversation with MARWAR India, acclaimed writer, author, poet and communications consultant Supriya Newar talks about her multifaceted career, her books and passions.
REDEFINING MUMBAI'S SKYLINE
When it comes to family legacies, following in footsteps of those who came before is often the norm - but not for this father-daughter duo. Meet Ashish and Amrita Deora.
HOBBY STORE HAULS to Hermis Bags
Meet Kanika Ranka Adani, the founder of The Studio Project, a Fine Arts graduate from The Art Institute of Chicago, who discovered her love for art in the delightful mess of her childhood. Now, she is on a colourful quest to redefine the realm of wearable art.
