How To Get The Best Deals At Target
Money|January - February 2019

These two moms are retail experts—and want to reveal all their shopping secrets.

Allana Akhtar
How To Get The Best Deals At Target

JEN COLEMAN AND LAURA Wiertzema are always at Target. Literally. It’s their job. Six years ago, the pair decided to start an Instagram dedicated to their Target finds and quickly gained 10,000 followers. After posting their favorite items every day, now @targetdoesitagain has over 900,000 followers and brings Dallas-based Coleman, 35, and Los Angeles resident Wiertzema, 38, enough revenue through ads and sponsored content that the two moms quit their retail jobs.

Coleman and Wiertzema managed to get in on the ground floor of Target mania. Now other Facebook groups about couponing and deals have hundreds of thousands of followers, and Instagram accounts detail the store’s best baby clothes, home decor, vegan food—even the cute dogs spotted roaming the aisles.

This story is from the January - February 2019 edition of Money.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the January - February 2019 edition of Money.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.