WE&rsquo;VE GOTTEN A LOT BETTER, collectively speaking, at protecting our identities.Online registration forms now require strong, hacker-proof passwords. Vigilant IT teams have trained us to avoid phishing scams. And it&rsquo;s been a really long time since Grandma tried to wire cash to a Nigerian prince.But massive data breaches are only getting worse. Earlier this year, a trove of stolen email passwords was leaked onto the dark web&mdash;the largest breach ever, Wired reports. And the hacking of cash registers at Saks Fifth Avenue and Forever 21&mdash;both of which had their systems compromised last year&mdash;suggests that retailers&rsquo; cybersecurity woes didn&rsquo;t end with the 2013 Target fiasco.If you find all of this unsettling, here&rsquo;s what one cybersecurity expert says you should do.The next time a company asks for your birthday&mdash;online store, brick-and-mortar shop, restaurant, or otherwise&mdash;don&rsquo;t give it to them.It&rsquo;s not an infallible solution to cybercrime. But it is a concrete step that will put you miles ahead of most consumers should your data get stolen, says Jeni Rogers, author of 200+ Ways to Protect Your Privacy.&ldquo;It takes more than one piece of information for [hackers] to really do their damage,&rdquo; she says. &ldquo;So when all kinds of data on one person is stored in a system, and they&rsquo;re able to access it, that&rsquo;s the hacker jackpot.&rdquo;Signing up for rewards programs and birthday freebies can be tempting. Starbucks gives you free coffee; 7-Eleven lets you rack up discounts on Slurpees and chili dogs&mdash;who wouldn&rsquo;t want that? (Starbucks and 7-Eleven didn&rsquo;t respond to requests for comment.) But when companies store that information in the same place they keep credit card data, it gives hackers &ldquo;one more piece of the puzzle,&rdquo; Rogers explains.So don&rsquo;t do it. Don&rsquo;t do it at online stores, don&rsquo;t do it at restaurants, and don&rsquo;t do it at your favorite local haunts. (Do you really think those coffee-shop iPads are impervious to cybercrime?)If you have to prove your age&mdash;flash your ID, and ask the company to keep your birth date out of its system, Rogers says.

Why You Should Never Tell Starbucks Your Birthday

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.