Tradition Lives On
PORTFOLIO Magazine|November 2020
Drawing from its rich history, Breguet offers an exciting take on timekeeping with the Tradition collection, as well as the new Breguet Tradition Quantième Retrograde 7597
Tradition Lives On

Beyond its structured look, Breguet’s Tradition collection surprisingly has its heart and soul rooted in simplicity. The range draws inspiration from the construction of the souscription pocket watch, which was created at the end of the 18th century.

In the spring of 1795, Abraham-Louis Breguet resumed management of his Parisian workshop after spending two difficult years in Switzerland at the height of the French Revolution. In order to keep the company afloat during this period, on his immediate agenda was attracting a new clientele. What resulted was the creation of a watch that was at once simple, reliable and affordable, but yet highly desirable — a counterpoint to the complicated commissioned watches he was known for at the time.

This story is from the November 2020 edition of PORTFOLIO Magazine.

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This story is from the November 2020 edition of PORTFOLIO Magazine.

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