Does collecting and sharing stories send the attractiveness of your company soaring and help in talent acquisition?
Imagine this is 1992, you are a 2nd year student and you have just received a 5 page letter from a friend who is one batch senior to you. Your friend has just spent the first 2 months of an 18 month training program at one of the leading FMCG companies in the country. A few excerpts from that letter read…
“…places that cannot be covered by direct distribution e.g. small villages are covered by cinema vans. These vans are used as propaganda vehicles in order to increase awareness of our products. I have been working with one such van since yesterday. The villages we have covered are over 100 kms from Gorakhpur. During the day, we went to two villages where we setup stalls and used a loudspeaker to run ad jingles. We have now stopped for lunch under a tree and the driver and helper are cooking lunch. This evening, like yesterday, we will setup a screen in one of the villages where we will be showing a ‘chitrahar’ type film song reel interspersed with our ads. All this is such a fantastic experience….”
“….last two weeks were extra strenuous because after returning from a full day at the market, my trainers came to the hotel and took classroom courses everyday till midnight. For two days, the sessions went on till about 3.30/4.00am. Now I know why this training program is so famous. The amount of time my trainers are willing to spend on me (for no benefit of their own) is incredible. This is definitely not a job. I have really enrolled myself in a school of marketing funded by soaps and detergents…..”
This story is from the July 2017 edition of People Matters.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 2017 edition of People Matters.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
How Digital Transformation Can Power The Great Reset
Technology has the potential to serve as the key enabler of change between digitalising administrative tasks and fostering human connections
The Crypto Meltdown Of 2022
FTX implosion: A setback, but not the end for the crypto market
Govern Pre-IPO Unicorns to Create Value; Not Valuation
Billion-dollar startups always make the headlines. But is there true value behind those eye-catching valuations? How can proper governance be implemented for these much-hyped companies?
On change and change management
The best way to end the year, especially such a disrupted one as 2022, is by laying the groundwork for the year to come. Michelle Yong, Head of Resourcing at Shell, offers some insights on change management to bring us forward into 2023
The Great Reconnection: A paradigmatic moment for employers and employees
This year has not been a good one for employee retention. The Great Resignation, originally thought to be a US phenomenon, has emerged in Asia now. But is there a way to turn it into the Great Reconnection?
Lessons Managing in leadership: a global hybrid team
What takeaways can we draw from the pandemic? Fatima Koning, Chief Commercial Officer at IWG, shares what the last five years have taught her about managing a global sales team across 120 markets in the hybrid model
Eight HR trends that we saw throughout 2022
As companies manage their workforces in a dynamic era, HR departments have continually adapted and adjusted, and never more than this year as digital acceleration and workplace evolutions came together
One way to turn the tide of employee retention
There's a surprising link between skill development opportunities and job satisfaction. Here are some ways of boosting skilling and thereby talent retention
A key focus for L&D going into 2023 should be business alignment
Venkat Subramaniam of Degreed believes that learning is core to business success and organisations need to invest in the right processes and technologies to adapt to continuous change
WOMEN IN LEADERSHIP CAN BE GAME GHANGER FOR INCLUSIVE FUTURE OF WORK
BREAKING FREE FROM THE STEREOTYPES IN THE INSURANCE SECTOR, PAMELA THOMSON-HALL SHARES HER JOURNEY OF BEING A CHAMPION FOR WOMEN AND BRINGING ABOUT A CHANGE IN A MALE-DOMINATED INDUSTRY
