Will it be organizations that can reconcile their AI push with a consumer-controlled pull that will enjoy a sustainable future?
Ford is reviewing its self-driving car plans, and that could include pushing back the planned launch of its first fully-autonomous production car beyond 2021, Ford CEO Jim Hackett indicated in a recent interview1:
When asked whether he expects a complete shift to self-driving cars, or whether people will continue to be able to own drive and drive their own cars, Hackett replied, "it's the latter." Hackett also indicated that self-driving cars won't completely replace human drivers, and that shared fleets won't do away with private car ownership. …….We don't know that autonomous vehicle intelligence in the future will all be delegated to a service that no one owns but everyone uses,"……. "It could play a role in vehicles that people own, vehicles that aren't supposed to crash. You're buying the capability because of the protection it gives you. It's also possible it could be applied in these big, disruptive ways that of course we're not blind to, but my bet is we don't know."
Ford will have to keep pushing the development of autonomous cars, but Hackett's more sensible attitude may be just what Ford needs to keep things in perspective. Why is his view sensible? Not so long ago, Daniel Pink published a nicely animated presentation on YouTube* explaining the history of motivational theories. He concluded that beyond a certain level, money is a dissatisfier and that Challenge, Mastery, and Making a Contribution is what truly drives people. In other words, a meaningful activity that you control and challenges you is deeply inspiring.
This story is from the October 2018 edition of People Matters.
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This story is from the October 2018 edition of People Matters.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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