Pre-COVID-19, three in four Indians ate breakfast at home more than three times a week. However, a third of consumers also ate breakfast while out of home at least twice a week. The out-of-home occasions have now shifted inside of home since lockdown restrictions were put in place. As a result, at-home breakfast consumption has risen further. On pantry-loading sprees, consumers stockpiled packaged non-perishable items such as breakfast cereals and ready-to-eat (RTE) and ready-to-cook (RTC) breakfast foods, along with other snacks.
The sales of frozen food items also spiked during the lockdown. In the first week of August, the Indian government issued Unlock 3.0 guidelines to relaxing lockdown restrictions. However, more than half of the Indian states remain in lockdown as efforts to contain the spread of COVID-19 continue.
Mintel research conducted between 1721 July shows 83 percent of Indians* still have high levels of concern about the risk of contracting the virus. This suggests that even though lockdown restrictions are relaxing, consumers will be wary about eating breakfast out of home or while commuting. Convenient, value-for-money breakfast solutions will remain in demand, especially as eating healthily is a higher priority for 79 percent of Indians since the outbreak.
Global Trends Impacting Breakfast Foods In India
Help Consumers Eat Healthily: Mintel Trend #HelpMeHelpMyself highlights how consumers are learning new ways to nudge themselves towards better habits. Forward-looking brands are facilitating and guiding consumers to eat healthily. For brands targeting the breakfast occasion, opportunity lies in innovating around health, plus convenience positioning.
この記事は Progressive Grocer の October 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Progressive Grocer の October 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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Gurgaon's First and Most Successful Independent F&G Retailer
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Paras Spices is innovating with unique products to meet new trends in the spices category
CATEGORY WATCH FOOD STAPLES
Brands and retailers collaborate to promote the growth of non-alcoholic beverages
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THE HUMBLE PARKING LOT HAS BECOME A DIFFERENT KIND OF RETAIL DESTINATION AND HUB OF COMMERCE.
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How Hormel Became a Snack Company
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