But even for trailblazer teams, there are questions that sometimes put them under stress. We put to rest some of the most frequently asked questions:
How can I ignite my market penetration?
In the past year, there are many instances where sales floundered because organizations couldn’t respond in time due to a lack of on-ground information across geographies. On the other hand, there were many companies that aggressively expanded their distribution, launched new products in the middle of a pandemic, and came out on top.
What did these firms do differently? How could they achieve market penetration but others couldn’t: From what I have observed, companies like these have one thing in common – extremely progressive CEOs and dynamic Sales heads who proactively harnessed the power of sales & supply chain automation to achieve sustainable growth.
Take the example of a leading spice brand from Delhi that wanted to expand its market penetration across India. Without technology support, it faced multiple on-ground challenges, however, with sales automation, the brand achieved in-depth, retail-level insights, and the mid-level manager got 24/7 visibility of sales reps' performance right from the grassroots level. Digitizing their sales and distribution helped them understand product level penetration, which consequently increased sales for a majority of their 150 SKUs.
When you have a constant stream of auto-updated, real-time information that you can access anytime, anywhere, expanding your reach and depth will become a breeze.
This story is from the March 2021 edition of Progressive Grocer.
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This story is from the March 2021 edition of Progressive Grocer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Gurgaon's First and Most Successful Independent F&G Retailer
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