Tell us about how Wildermart was conceived and the idea behind its formation?
Swaroop Mohan: Wildermart has been in seeding for three years now since the time we started Wilderfest - Bangalore’s first vegan fest. We combined the idea of plant-based living with sustainable living by including organics and a lot more categories.
But the real work started last year when the pandemic hit. We realized that people definitely need to consume healthy and sustainable and we decided that it was the right time to make the idea work.
We started by doing proper industry research, understanding supply chains and the complications of online grocery business. We developed our own model, which was to build a sustainable business and provide complete convenience to shoppers by helping them to start consuming clean.
What is your brand’s marketing positioning and customer value proposition vis-a-vis the competition – online as well as offline?
Shweta Thakur: We operate only online. Our positioning is of a ‘clean grocery store’. The word clean embodies the type of products we sell – clean label, chemical-free, organic. It also represents the type of supply chain we have put in place – whether it is about eco-friendly paper packaging of products or their EV deliveries – and it is in keeping with the type of ethical business we want to build.
Wildermart’s offerings are very different from any of the current players in the market. We ensure that consumers don’t have to run from pillar to post finding the best quality clean products, which are good for the health & environment. We are constantly evaluating and curating conscious brands and creators who make genuine products for everyday consumption.
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Gurgaon's First and Most Successful Independent F&G Retailer
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