Tell us about how Wildermart was conceived and the idea behind its formation?
Swaroop Mohan: Wildermart has been in seeding for three years now since the time we started Wilderfest - Bangalore’s first vegan fest. We combined the idea of plant-based living with sustainable living by including organics and a lot more categories.
But the real work started last year when the pandemic hit. We realized that people definitely need to consume healthy and sustainable and we decided that it was the right time to make the idea work.
We started by doing proper industry research, understanding supply chains and the complications of online grocery business. We developed our own model, which was to build a sustainable business and provide complete convenience to shoppers by helping them to start consuming clean.
What is your brand’s marketing positioning and customer value proposition vis-a-vis the competition – online as well as offline?
Shweta Thakur: We operate only online. Our positioning is of a ‘clean grocery store’. The word clean embodies the type of products we sell – clean label, chemical-free, organic. It also represents the type of supply chain we have put in place – whether it is about eco-friendly paper packaging of products or their EV deliveries – and it is in keeping with the type of ethical business we want to build.
Wildermart’s offerings are very different from any of the current players in the market. We ensure that consumers don’t have to run from pillar to post finding the best quality clean products, which are good for the health & environment. We are constantly evaluating and curating conscious brands and creators who make genuine products for everyday consumption.
This story is from the June 2021 edition of Progressive Grocer.
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This story is from the June 2021 edition of Progressive Grocer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Gurgaon's First and Most Successful Independent F&G Retailer
SINCE LAUNCHING ITS FIRST OUTLET IN THE YEAR 2000 IN DLF GURGAON AT A TIME WHEN MODERN TRADE FOOD AND GROCERY STORES WERE NOWHERE ON THE RETAIL HORIZONS OF THE MILLENNIUM CITY, NEEDS SUPERMARKET HAS GROWN TO ADD 26 LARGE, MEDIUM AND SMALL STORES TO ITS KITTY, CLOCKING AN ADMIRABLE RUN RATE ON VARIOUS PARAMETERS OF RETAILING EXCELLENCE ALONG THE WAY. PROGRESSIVE GROCER SPOKE TO NEEDS SUPERMARKET’S MD AJAY DHAR, AND CEO, ARUN KHATTAR, ABOUT HOW THE GROCERY CHAIN HAS BEEN ABLE TO HOLD ITS OWN AND CLOCK STEADY GROWTH IN A HYPER-COMPETITIVE MARKET DOTTED WITH BIG-BOX NATIONAL RETAILERS AND THE SECRET SAUCE BEHIND ITS SUCCESS RECIPE.
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SALES OF PACKAGED FOODS HAVE SURGED SINCE THE ONSET OF THE PANDEMIC, AS HOME-BOUND CONSUMERS STOCKPILE FAMILIAR PRODUCTS THAT WON’T GO STALE QUICKLY. BREAKFAST CEREALS, INSTANT NOODLES, RICE AND COOKING FATS ARE AMONG THE PRODUCTS THAT HAVE SEEN THE STRONGEST GROWTH IN RECENT MONTHS.
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