With exciting times ahead following acquisition by Keysight, Ixia is stepping in with new intensity and big plans for the market. President Bethany Mayer talks on the new go-to market strategy; tech plans for future and offers advice for businesses dealing with issues with the Cloud technologies.
Why was Ixia an attractive proposition for Keysight? How successful has the acquisition proven?
Ixia leads with technology. We have a massive patent portfolio for a small company, and we are consistently first to market. We are not the low price leader, and we never will be. We offer the best products on the market, and support our customers in whatever they need to ensure they are successful. Keysight saw that in Ixia and it was highly attractive to them, as that is in line with Keysight’s mission and culture. It is important for Keysight to add value to their customers by providing solutions to layer 1-7 testing and offering best in market products. Keysight is the market leader in their space. Ixia brings layer 1-7 technology and is the market leader in our space. This is a strong combination.
Can you shed some light on Ixia’s future plans as part of Keysight?
This story is from the November 2017 edition of SME Channels.
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This story is from the November 2017 edition of SME Channels.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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