WHAT DID YOU DO BEFORE FOUNDING/ JOINING LIVEWERKZ PTE LTD?
Before founding Livewerkz, I had been in the events and brand licensing industry for more than 15 years.
WHAT INSPIRED THE ESTABLISHMENT OF LIVEWERKZ?
I always wanted to scale up and broaden my business. So, in 2014, I set up Livewerkz to specialise in live entertainment. In 2019, we signed a partnership agreement with ID&T, the world’s prominent organiser of music festivals, to produce and organise music festivals at international level in Asia.
So far, we are planning to launch our festivals and shows in more than ten major cities in China, and we are looking to explore other territories, including the Middle East.
WHAT WERE THE MAIN CHALLENGES INITIALLY?
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Esta historia es de la edición Issue 42, 2021 de SME Magazine Singapore.
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