Benu Sehgal, Retail and Marketing Head, is planning to provide the right tenant mix at the malls and working on ideas to connect with customers by providing them more convenience…
Benu Sehgal, Retail and Marketing Head, is planning to provide the right tenant mix at the malls and working on ideas to connect with customers by providing them more convenience…
Benu Sehgal – the power woman that turned around DLF Mall, Saket in just about six months when she was the senior Vice President of DLF Utilities Limited and Mall Head of DLF Place, Saket – is all set to give her new baby, Ambience Mall a retail makeover.
Highlighting her role of Head – Retail and Marketing, Ambience Malls, Sehgal says that based on her experience, she is planning to work on getting the tenant mix just right as well as connecting with customers by providing them more convenience.
Some of the services that the mall is planning on adding under her able leadership include increased parking space and facilitating ease of arrival. She is also working on introducing beacons – after studying footfall patterns – as well as a loyalty program which will take customer gratification beyond the walls of the mall.
この記事は Shopping Centre News の December-January 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Shopping Centre News の December-January 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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