Mukesh Kumar, Senior VP, Infiniti Mall, believes in merging technology with infrastructure retail through Omnichannel concepts like click-and-pick, POSbased loyalty programs, and brand promotions.
Gone are the days when going to a mall meant simply a day out shopping. Today, a mall is synonymous to a community hub, a place to spend time with the family, to relax, indulge in fun and games, eat great food and occasionally shop some. One brand which provides all these options to its patrons – and much more – is Infiniti Mall.
While the mall’s primary responsibility is to provide premium service, ambience, amenities, and a secure and comfortable environment to guests, Mukesh Kumar, Senior VP, Infiniti Malls,believes in merging technology with infrastructure retail through Omnichannel concepts like clickand-pick, POS-based loyalty programs, and brand promotions at customer’s finger tips.
In an exclusive interview with Shopping Centre News Bureau, Kumar revealed Infiniti’s Omnichannel plans, the stress on Phygital retail and their expansion plans…
Describe the journey of Infiniti Malls.
The first-ever Infiniti Mall was launched in 2004 at Andheri (W) when the shopping mall trend in India had just begun. We were probably the second in Mumbai with multiple retail stores covering almost all categories including Cinema, Electronics, Food & Grocery, Books, Fashion, Spa, Footwear and Food. It was a compact and cozy mall and attracted people from Bandra to Borivili. The mall attracted huge footfalls since it offered something for everyone. Seeing the great success and growing demand of our patrons, we launched our second mall at Malad. This mall is much larger in terms of area and has more international brands across various categories. Though both the malls are in the same city and not far apart, we have ventured into two different arenas of consumers in terms of brands, marketing and operations.
This story is from the February - March 2018 edition of Shopping Centre News.
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This story is from the February - March 2018 edition of Shopping Centre News.
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