PHOENIX MALLS UNVEIL NEW BRANDS, VIRTUAL SHOPPING FEATURES FOR CONSUMER SAFETY
Shopping Centre News|November 2020
To purchase merchandise they have selected online, customers are encouraged to engage with stylists at Phoenix malls through virtual shopping sessions, pay online and then pick up their orders from designated curbsides at the malls, without having to step out of their vehicle…
Sandeep Kumar
PHOENIX MALLS UNVEIL NEW BRANDS, VIRTUAL SHOPPING FEATURES FOR CONSUMER SAFETY

Phoenix Mills Limited (PML) is a leading retail mall developer and operator in India and is the pioneer of retail-led, mixeduse developments in the country with completed development of over 17.5 million sq. ft. spread across retail, hospitality, commercial, and residential asset classes. The brand has an operational retail portfolio of approximately 7 million sq. ft. of retail space spread across 9 operational malls in 6 key cities of India. PML is further developing 4 malls with over 4 million sq. feet of retail space in 4 gateway cities of India. Besides retail, the company has an operating commercial office portfolio with a gross leasable area of approximately 1.3 million sq. ft. and plans to add approximately 5 million sq. ft. of commercial offices across existing and under development mixed-use projects going forward.

In an exclusive interaction with Shopping Centre News, Rajendra Kalkar, President - West, The Phoenix Mills Ltd., analyses the impact of the COVID-19 lockdown on the real estate industry. He also analyses the changes and learnings, consumer behaviour, SOPs and norms that the industry must live with in COVID times.

EXCERPTS FROM THE INTERVIEW…

This story is from the November 2020 edition of Shopping Centre News.

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This story is from the November 2020 edition of Shopping Centre News.

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