The COVID-19 pandemic triggered restrictions on cinema exhibition industry have not only been a blow to movie lovers but more worryingly, led to the axing of several thousand cinema hall employees. Cinema halls and multiplexes have been kept under the prohibited category even in Unlock 4.0, along with entertainment parks, theatres, auditoriums, assembly halls and similar places.
The sector has been one of the hardest hit due to the pandemic and the subsequent restrictions implemented to curb its spread.
As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 percent of revenues of the film business.
“Following the directives for cinema closures by State Government, we decided to shut our cinemas for the safety of our patrons. We are in the month of September now and unfortunately we do not have any clarity on the re-opening of our cinemas. We strongly standby with the decision being taken by the Government and are really hopeful that cinemas see the light of the day very soon,” says Gautam Dutta, CEO, PVR Cinemas.
To keep the revenue stream flowing, cinema halls are exploring other opportunities and are busy making strategies for the future. New concepts which have caught the fancy of many are open-air theatres and drive-in cinemas.
This story is from the September 2020 edition of Shopping Centre News.
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This story is from the September 2020 edition of Shopping Centre News.
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