May The Fuerza Be With You

With one of the largest sales forces on the planet, Fidelis Marketing Group is changing the way travelers experience the journey

In her final painting, Frida Kahlo portrayed a bounty of luscious, ripe watermelon inscribed with the words “Viva la Vida” — an invitation to enjoy life. Travelers choosing some of Mexico’s most alluring destinations do so to take a juicy slice of experience into their hearts and feel the deep and lasting satisfaction that Kahlo urged. As the marketing company promoting access to some of the most exclusive vacation experiences in Mexico, Fidelis Marketing Group is integral to making that happen.

The importance of enjoying life is just one raison d’être for the company, which came into being in 2013. Fidelis markets extraordinary beach resort offerings in Mexico’s most coveted locations, including in Nuevo Vallarta, Riviera Maya, San José del Cabo, and Acapulco, as well as operating tours showcasing the country’s natural splendor and beauty.

We recently spoke to Valentino Danchev, Founder and President of Fidelis Marketing Group, to learn more about Fidelis and its vision for destination travel.

Despite a growing preference for online shopping when it comes to vacation planning, rumors of the end of travel agencies have been greatly exaggerated. In reality, a new generation of travel agents is emerging, a cadre of highly skilled partners who add value and ease to the process of planning and executing the ideal trip, along with ensuring that travelers get the most for their investment. While anyone can book a trip or tour online, the need for the human touch has never really gone away, and through Fidelis’ “The Tour Agency,” travelers can take advantage of that connection.