There’s nothing like a piping hot cup of coffee. It’s one of the world’s most popular drinks, yet Dini Aryani Criddle found a gap in the market. “I could see there was a disconnect between the quality farmers in Indonesia were producing, and where the customer demand was heading,” she recalls. After living in Australia, a country known for serving some of the best coffee globally, Dini was inspired to transform Indonesia’s coffee industry.
“Indonesia had a big coffee industry that mainly focused on commodity coffee,” she says. “There were minimal premium and specialty grade arabica coffees. I wanted to give coffee lovers a great cup of Indonesian coffee.”
It’s safe to say she’s achieved her goal: since starting Tanamera Coffee in 2013, the brand has won 51 international coffee awards, including the Champion International Roaster award at the Melbourne International Coffee Expo in 2015 and 2016.
“I am proud of building a business that only uses 100 per cent Indonesian coffee beans and has won numerous awards,” Dini beams. “This makes all of us at Tanamera Coffee very happy and confident that Indonesian coffee can compete with coffee from other countries. We are looking forward to growing and improving our business locally and internationally.”
This story is from the May 2021 edition of The CEO Magazine Asia.
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This story is from the May 2021 edition of The CEO Magazine Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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