Challenge Accepted

How Greenmist Property Management Corp’s head Cristina ‘Tina’ Orcullo is raising standards, driving innovation and turning profits in a male-dominated field.

- Julie Cooper

Back in 2015, Greenmist Property Management Corp (GPMC) – a subsidiary of the Philippines’ largest real estate developer SM Development Corporation (SMDC) – was formed to turn around SMDC’s developments previously managed by other property management companies. GPMC was forecast to operate at a loss for the next three to five years, and the intention was to raise the quality of property operations, maintenance, and upkeep while enhancing property values to deliver the promise of five-star living experience to SMDC’s investors.

Fast-forward to 2019 and this same company has raised property management standards and is thriving. Set to double in size and diversity in the coming years, GPMC has done a complete one-eighty thanks to the brains and beauty behind the organization, Cristina ‘Tina’ Orcullo. “In 2015, I came in and restructured the property management fee structure of the organization. From my first year on board, we have been earning money because of that,” Tina says.

Currently, the company has 23 properties under its belt and is looking to add more. “In the next five years, we’re going to double that number,” she shares. “There’s a plan in place that will also expand the business beyond managing residential developments to managing offices, condotels, and paid-parking ventures.”

It’s a new initiative for GPMC, but it’s old stomping grounds for Tina. Her 20-year career has been built upon these different sectors of property management. “I began my career as Lease Administrative Officer in Araneta Centre, which is the organization that operated the first enclosed shopping centre in the Philippines,” she explains.