Quality And Innovation
The CEO Magazine Asia|May 2019

As President And CEO Of Sanitary Care Products Asia, Venjosef Sio Works Alongside His Family To Deliver Worldclass Hygiene Products To Other Families Throughout The Philippines.

Holly Johnson
Quality And Innovation

Established in 1996, Filipino-owned Sanitary Care Products Asia (SCPA) has overcome its share of obstacles on the path to becoming a leader in hygiene products. The company has survived three major disasters in its history: the Asian financial crisis in 1997, the burning down of its main factory in 2012, and the flooding of another facility in 2014.

Present throughout these crises were Renato and Babie Sio, who later brought their son Venjosef and daughter Lea into the family-run business. Lea now holds the Marketing Communications Director position, while Venjosef rose up the ranks to become President and CEO in 2012.

With 23 sales and distribution offices nationwide and seven converting plants in key cities around the country, SCPA is posed to serve the wider Philippine market.

“When I joined the business 18 years ago, we were only present in Manila,”says Venjosef, “but today, we are nationwide.”

“We started out offering tissue paper, toilet paper and napkins, before expanding beyond the paper category to include personal hygiene items like wet wipes, cotton, trash bags, baby care and more.”

With quality and innovation as its key values in developing these products, SCPA was one of the first advocates of the use of more hygienic raw materials in its paper products – free of harmful chemicals and bleaches.

The company has six brands – Sanicare, Jade, Naturale and Tisyu toilet paper, Femme, and Cheers party needs. In 2015, SCPA partnered with Ecolab Philippines to distribute its institutional products such as those for housekeeping and industrial kitchens.

This story is from the May 2019 edition of The CEO Magazine Asia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the May 2019 edition of The CEO Magazine Asia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM THE CEO MAGAZINE ASIAView All
Lito German Is Driving Change And Accelerating Growth For Sandbox
The CEO Magazine Asia

Lito German Is Driving Change And Accelerating Growth For Sandbox

After years in the automotive industry, CEO Lito German is now driving change and accelerating growth for importer and distributor Sandbox Middle East.

time-read
4 mins  |
September 2021
They're Pioneers In Enshrining Green Values Into Everything They Do
The CEO Magazine Asia

They're Pioneers In Enshrining Green Values Into Everything They Do

CEO Chamaiporn Uerpairojkit explains how thai plastics giant tpbi was committed to sustainability long before the government made an industry-changing announcement last year.

time-read
4 mins  |
September 2021
Maverick Unicorn
The CEO Magazine Asia

Maverick Unicorn

Spotify co-founder and CEO Daniel Ek is a textbook example of the startup gurus propelling their companies to billion-dollar valuations.

time-read
4 mins  |
September 2021
''Increase The Velocity''
The CEO Magazine Asia

''Increase The Velocity''

Adapting Camfil’s business model to work at a faster pace was critical for the business to thrive in today’s China, according to managing director Michel Moulin.

time-read
5 mins  |
September 2021
Device Manager
The CEO Magazine Asia

Device Manager

Covid-19 tore the world’s tech supply chains asunder, the effects of which are still being felt today. But through steady management and quality of work, malaysian component manufacturer analog devices has managed to thrive during the storm.

time-read
4 mins  |
September 2021
Going Antiviral
The CEO Magazine Asia

Going Antiviral

Chiaphua Industries chief marketing officer and co-founder of Germagic Hamilton Hung has transformed the appliance manufacturer into an antiviral research and development powerhouse. And he has done so with patience and vision.

time-read
4 mins  |
September 2021
Risk Vs Return
The CEO Magazine Asia

Risk Vs Return

Add pandemic fallout to a low interest-rate environment and you have a challenge for highnet-worth investors. Where might opportunities lie?

time-read
4 mins  |
September 2021
Expect The Unexpected
The CEO Magazine Asia

Expect The Unexpected

For lockton philippines insurance & reinsurance brokers ceo vic valledor, providing affordable premiums for the poorest families is vital, especially considering the recent challenges of the covid-19 pandemic.

time-read
5 mins  |
September 2021
The Ultimate Investments
The CEO Magazine Asia

The Ultimate Investments

With the global economic recovery from the pandemic underway, many analysts are suggesting now is the time to invest – but will whisky, soybeans or bitcoin find a way into your portfolio?

time-read
5 mins  |
September 2021
The Future Of Fintech
The CEO Magazine Asia

The Future Of Fintech

Covid-19 has accelerated the world’s shift to a digital economy, and airwallex co-founder and president Lucy Liu wants to make sure there are more female fintech leaders with her at the top.

time-read
3 mins  |
September 2021