As President And CEO Of Sanitary Care Products Asia, Venjosef Sio Works Alongside His Family To Deliver Worldclass Hygiene Products To Other Families Throughout The Philippines.
Established in 1996, Filipino-owned Sanitary Care Products Asia (SCPA) has overcome its share of obstacles on the path to becoming a leader in hygiene products. The company has survived three major disasters in its history: the Asian financial crisis in 1997, the burning down of its main factory in 2012, and the flooding of another facility in 2014.
Present throughout these crises were Renato and Babie Sio, who later brought their son Venjosef and daughter Lea into the family-run business. Lea now holds the Marketing Communications Director position, while Venjosef rose up the ranks to become President and CEO in 2012.
With 23 sales and distribution offices nationwide and seven converting plants in key cities around the country, SCPA is posed to serve the wider Philippine market.
“When I joined the business 18 years ago, we were only present in Manila,”says Venjosef, “but today, we are nationwide.”
“We started out offering tissue paper, toilet paper and napkins, before expanding beyond the paper category to include personal hygiene items like wet wipes, cotton, trash bags, baby care and more.”
With quality and innovation as its key values in developing these products, SCPA was one of the first advocates of the use of more hygienic raw materials in its paper products – free of harmful chemicals and bleaches.
The company has six brands – Sanicare, Jade, Naturale and Tisyu toilet paper, Femme, and Cheers party needs. In 2015, SCPA partnered with Ecolab Philippines to distribute its institutional products such as those for housekeeping and industrial kitchens.
This story is from the May 2019 edition of The CEO Magazine Asia.
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This story is from the May 2019 edition of The CEO Magazine Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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