Having worked in banking, wealth management insurance, and now the professional services industry, Tricor Group CEO Lennard Yong has recognised that company culture starts with the board and the CEO. “Given that we’re a global multinational company, we’re trying to encapsulate the best parts of us,” he says. “When we think about culture and working as a team, we have to take our work very seriously. We monitor and we track, and then decide what we deliver to our stakeholders.”
The culture starts as a client-centric organisation, where there is a direct correlation between customer satisfaction and its bottom line. “Our client retention rates are at a 95 per cent average across our books,” Lennard beams. “We have a high net promoter score, and that leads to a lot of recurring work, recommended by our clients.”
To keep clients satisfied and take its service to the next level, Tricor has been working on internal business operations. “For 15 years, we’ve been building the commercial side, but have placed less focus on our administration and staff,” Lennard explains. “In the past two years, we have invested the most money into building up our internal business platform. I believe this is one of the main contributions to our success. It has enabled us to be efficient so that we can serve more of our client needs.”
This story is from the June 2020 edition of The CEO Magazine Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2020 edition of The CEO Magazine Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Lito German Is Driving Change And Accelerating Growth For Sandbox
After years in the automotive industry, CEO Lito German is now driving change and accelerating growth for importer and distributor Sandbox Middle East.
They're Pioneers In Enshrining Green Values Into Everything They Do
CEO Chamaiporn Uerpairojkit explains how thai plastics giant tpbi was committed to sustainability long before the government made an industry-changing announcement last year.
Maverick Unicorn
Spotify co-founder and CEO Daniel Ek is a textbook example of the startup gurus propelling their companies to billion-dollar valuations.
''Increase The Velocity''
Adapting Camfil’s business model to work at a faster pace was critical for the business to thrive in today’s China, according to managing director Michel Moulin.
Device Manager
Covid-19 tore the world’s tech supply chains asunder, the effects of which are still being felt today. But through steady management and quality of work, malaysian component manufacturer analog devices has managed to thrive during the storm.
Going Antiviral
Chiaphua Industries chief marketing officer and co-founder of Germagic Hamilton Hung has transformed the appliance manufacturer into an antiviral research and development powerhouse. And he has done so with patience and vision.
Risk Vs Return
Add pandemic fallout to a low interest-rate environment and you have a challenge for highnet-worth investors. Where might opportunities lie?
Expect The Unexpected
For lockton philippines insurance & reinsurance brokers ceo vic valledor, providing affordable premiums for the poorest families is vital, especially considering the recent challenges of the covid-19 pandemic.
The Ultimate Investments
With the global economic recovery from the pandemic underway, many analysts are suggesting now is the time to invest – but will whisky, soybeans or bitcoin find a way into your portfolio?
The Future Of Fintech
Covid-19 has accelerated the world’s shift to a digital economy, and airwallex co-founder and president Lucy Liu wants to make sure there are more female fintech leaders with her at the top.