NAME: José Blanco
COMPANY: GUESS
POSITION: Vice President Asian Markets
LOCATION: Shanghai, China
For a brief window of time during worldwide lockdowns brought about by the COVID-19 pandemic, the world gave up on fashion. As homes became workplaces, pyjamas became uniforms; meanwhile, the fate of the last vestiges of bricks-and-mortar stores seemed sealed. In response, the big international names of the fashion world rushed to adapt, amping up their digital presence and strategically limiting physical shopping options around the availability of customers.
With people spending more time online than ever thanks to social restrictions, the digital avenue became the way to reach potential customers. Although the daily conundrum of what to wear was no longer an issue for most of the world, a change as simple as a new pair of jeans was just as good as a holiday. Influencers unable to travel switched to showcasing fashion as high-end as the destinations they’d once graced. Almost overnight, the retail fashion landscape changed.
This story is from the August 2021 edition of The CEO Magazine Asia.
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This story is from the August 2021 edition of The CEO Magazine Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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