Architectural firm CL3 Architects’ forte is its blend of architecture and interior design. “Many design firms in Hong Kong are either architectural-focused or interior-focused,” explains its Founder and Managing Director, William Lim. “We offer a unique combination of the two, and we master both. We approach our design based on spatial studies. We approach it like an architectural project and do a lot of manipulation of the structure and the mechanical or electrical systems.”
The firm also boasts a unique branding and urbanistic point of view. “When we start many of our projects, we work with our client on the position of the project, the branding and the particular clientele or tenant that we’re targeting,” William says. “We want to approach every project from a unique point of view.”
The company doesn’t have a marketing team, so many of its projects have been based on repeat clients and word of mouth. “What we focus on is the deliverables and the quality of our projects,” William states. “Many of our projects win design awards. We believe that the best way to grow our business is through client satisfaction. Over the years, we have had numerous repeat clients. From these clients, some of the projects have gone from small to large. That’s what we feel is our strength: cultivating good clients and producing award-winning design projects. It’s what has kept us going all these years.”
ASIAN INSPIRATION
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