Acoustic & Lighting System Group CEO Yeo Kim San Believes Sustained Organic Growth Boils Down To Three Things – People, Product And Persistence.
Over the past 40 years, Yeo Kim San has remained dedicated to finding the acoustic sweet spot in every project he undertakes. Starting his career in 1978 as a Senior Sales Engineer at O’Connor’s Engineering in Selangor, Malaysia, Kim San worked his way up the ranks to become CEO of Acoustic & Lighting System Group (A&L Group) in 1996. “When I first joined the company, we had a total of four staff,” he recalls. “That number has now grown to close to 200 staff.”
A household name in professional sound, lighting and accessories solutions, A&L Group is an industry leader and a reliable distributor of some of the most sought-after brands for lighting and sound equipment. It has more than nine brick-and-mortar stores that cater to a diversified market throughout Malaysia, Singapore, Thailand and Indonesia.
Kim San says A&L Group’s strategy continues to see success because it allows the company to correctly position itself in each market and deliver customised solutions that meet the requirements of each client. “Our range of products covers world-renowned brands that cut through four main product categories – sound, lighting, video and accessories,” he notes. “We use the same people and the same winning expertise to prove ourselves over and over again in different markets throughout South-East Asia. This is how we continue to grow.”
This story is from the January 2019 edition of The CEO Magazine Asia.
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This story is from the January 2019 edition of The CEO Magazine Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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