AFTER MAKING A NAME FOR ITSELF IN THE TILING SECTOR, SOMANY CERAMICS IS NOW CREATING A SPACE IN SANITARYWARE, AS MANAGING DIRECTOR ABHISHEK SOMANY EXPLAINS.
Somany Ceramics Managing Director Abhishek Somany first spoke with The CEO Magazine in 2016. Since then, the tiling company has made several significant strides, including increasing its revenue and number of distributors. “When we last spoke, we had about 1,500 dealers, now we have 2,000 and another 7,000 sub-dealers,” Abhishek says. “We’ve been able to increase our exclusive dealer outlets to around 350. This year, we’re planning to add another 50 to that number.”
Somany Ceramics was founded in 1969 and specialises in ceramics and tiling. Its more recent focus points include sanitaryware and bathware. “We’re now the fifth largest manufacturer of sanitaryware in India,” Abhishek says. “That segment has done well and continues to do well. Last year, we bought a small bath-fitting plant in North India, which should give us an impetus for the bath-fitting business as well.”
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