Road To A Safe Future

President of Autoliv India Joydeep Roy makes sure that saving more lives is front and centre of everything the manufacturer does.

- Oliver Featherston

As the president of Autoliv India, a leading automotive safety system supplier, Joy deep Roy has seen a gradual transformation in the way people view cars. “I grew up as a young engineer dreaming of high-powered automotive engines, racing and specs,” he tells The CEO Magazine in early March. “But the effects of urbanisation mean young people are no longer interested in owning a vehicle and being proud of it. They just want a transport solution.”

Many of Joy deep’s priorities revolve around the rapidly transforming nature of the automotive industry. Though he’s only been at Autoliv for just over a year now, Joy deep is no stranger to the industry, having served as the CEO of Schaeffler India. Not only do people perceive cars differently now, he says, but rapidly transforming technology (such as electric motors and autonomous cars) is also precipitating an enormous revolution.

“What is critical is that the automotive industry has never seen, and probably will never again see, the large-scale changes that are happening now,” says Joy deep. “The whole paradigm is shifting. Even just four or five years ago, nobody imagined we would be talking about electric vehicles on such a large scale.” 

But Autoliv is far from lost in these changing times. The supplier’s target is clear: to ensure vehicles across the world are as safe as possible. “Autoliv India is, like any other company, there to take care of the interests of the stakeholders (customers, OE, employees and shareholders),” says Joy deep. “But whatever we do, whatever action or thoughts emerge within the organisation, our primary focus is on whether this helps to save lives. We are here because of our vision – to save more lives – so, quality is the most important thing at Autoliv.”