To maximise your chances of converting a buyer lead to a loyal customer.
You have managed to lay your hands on the contact details of a few foreign buyers who buy your product from India and are about to shoot your first mail to them. Stop. Do not rush! This is the proverbial golden goose that is about to lay a golden egg. Don’t blow up your chances! A carelessly drafted first mail will almost certainly end up in the trash bin of the buyer. Carefully go through the checklist that The Dollar Business compiled, to ensure that your first mail impresses the prospective client enough to become a repeat customer.
01 You should always use correct English in your email.
Using correct English reflects professionalism, command over language and hence, authority. It adds to your credibility and stature.
02 You should be precise in all your communication.
Be crisp. Be concise. People don’t have time. The only way you can capture their attention is by being short & sweet and absolutely & always to the point!
03 You should mention that you will supply free samples in the first five lines of your email.
True, there is no free lunch; but who doesn’t like to get something for free? The very promise of free samples brews confidence in your readers about you and your product.
So, capture their imagination with the promise of free samples at the very start. And upon delivery of the same, your chances of sealing a deal are always high.
04 You should prepare a ppt/ pdf of your company and its strengths and share it with the client.
Showcase your products. In a fast-paced world your audience’s time is limited and your presence is non-existent unless you choose to bring it into their focus. So, show-off, prepare a crisp ppt/ pdf about your company and share it with your clients. Let the positive highlights dwell in their mind-spaces long after they have seen it!
This story is from the June 2017 edition of The Dollar Business.
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This story is from the June 2017 edition of The Dollar Business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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