Though the Internet speed in India is still at just a third of the global average, industry players feel the optimal data speed, coupled with friendlier data costs, will lead to higher OTT growth
The improvement in average Internet speed in India over the last few months is spurring growth in the Over-The-Top (OTT) sphere and may bring about a behavioural shift among Indian consumers, industry players have emphasised.
OTT, or the delivery of video content via Internet, is looking up as Cloud delivery platform Akamai’s latest “State of the Internet Report” indicates that the average speed has dramatically improved in the last 18 months from a 3-odd Mbps to a 6.5 Mbps.
“The massive upsurge in 4G connections across new telcos and incumbents has powered this surge, which is reflected in a massive 6X leap in data consumption at 1.3 billion GB per month,” Vamshi Reddy, CEO and founder, Apalya Technologies, a pioneer in mobile video solutions, said.
Though the Internet speed in India is still at just a third of the global average, Reddy feels the optimal data speed, coupled with friendlier data costs, will lead to higher OTT growth.
According to Abhesh Verma, Chief Operating Officer (COO) of key OTT player nexGTV, a connection speed of more than 2 Mbps is well-suited to support online viewing and live-streaming.
This story is from the October 2017 edition of The Finapolis.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2017 edition of The Finapolis.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
7 Ways to Prevent Text Neck
Our head is heavier at an angle than it is at a neutral position. That means our increasing usage of smartphones for reading, texting, etc is putting undue pressure on our spine
How To Take Your Networking To Next Level
Networking is one of the best ways to use your time
5 Fun Ways To Save Money
There are several simple ways to reduce spending and rack up more cash. Sukanta Kundu lists some interesting ones.
In Search of Higher Returns Amid Falling Rates
As Bank Deposit Rates Fall, Even Conservative Investors Are Switching Assets. Where Can They Go?
National Savings Certificates Help as Interest Rates Fall
National Savings Certificates (NSCs) have been among the most popular tax-saving options for ages. In spite of the advent of market-linked investment products such as equity-linked savings schemes (ELSS), the certificates have retained their charm for certain sections of society. In this column, let us discuss the various facets of this special instrument of investment.
What Drives Us to Invest?
I had made the journey from economics to finance. As part of Keynesian economics, we were taught about the three motives to hold money: the transactions motive, the precautionary motive and the speculative motive; all through my teaching career that remained part of my Keynesian economics. But two decades, later when I immersed myself into the world of investment, I had to develop my own tools to understand the new discipline and make my investors understand the working of their own minds. One night as lay turning on my back, poring over the day’s happenings, suddenly I made a strong connection between what I had studied years back and the problem I was grappling with now: the motives.
Ask The Finapolis
Col. Sanjeev Govila (retd) of Hum Fauji Investments answers readers’ queries on investments, taxation and personal finance. Do you have a question you want answered? Email your question to feedback@thefinapolis.com
Input Tax Credit To Benefit End-customer
Looking at the scale of India, it is reasonable to expect 3-5 years for the system to stabilize
Will GST Really Spike Up Your Bills?
As goods and service providers can claim input tax credit, your net tax bill will reduce say experts
The Bull Run Is Here To Stay
Karvy Finapolis’ event —“Is this the mother of all bull runs?” — evoked a thunderous response from investing public recently in Hyderabad.
