Here are some leading trends that will change furniture franchising in 2019
Swedish retail giant IKEA made its much-awaited debut in India by opening its first independent store in Hyderabad this August. Despite 100% FDI being allowed, companies still prefer to take the franchising route or partner with local brands because regional players have a better understanding of the market. IKEA, as an exception, took the single brand retail route to enter the country. Doing so, the company is expected to trigger the price war in India’s USD 49.5 billion furniture market and expected to make some amendments to the franchise business models here. IKEA spent more than a decade researching the Indian market and has made many adjustments to its traditional retail and cafeteria model to meet the demands of India’s existing furniture retail landscape. The same goes for the local players. They are also altering their business strategy, which is helping them to set some new franchise trends for the industry, as indicated below.
Furniture on Rent
This story is from the October 2018 edition of The Franchising World.
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This story is from the October 2018 edition of The Franchising World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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