The brand is best known for its unique and fast ashion offerings, with a dash of western touch.
With fashion becoming readily available, the consumer today is spoilt for choice but then only brands that cater to specific needs of a consumer would be able to survive the market pressure. Kaira is one such brand, which is balancing the act with both ethnic and western clothing. Established in 2013, Kaira is betting big in keeping the traditional sensibilities in vogue. The brand is best known for its unique and fast fashion offerings, with a mix of ethnic & western touch. By offering the exclusive range of ethnic-inspired Indo-western and western clothing at an affordable pricing, it has created a cult among its female clientele across India.
A brainchild of first generation entrepreneur duo Dinesh Manglani and Karishma Manglani, the fashion brand began its journey in Hyderabad with an aim to restore the grandeur of women’s traditional Indian clothing by popularizing it as a unique fashion statement.
Having achieved its mission, Kaira is today lauded as one of India’s most valued women’s wear brands. Talking about the journey, Dinesh Manglani, Founder, Kaira Fashions, states, “We are the pioneers in reinventing ethnic wear for women in India. I thought of creating an Indian brand that would be as famous as its international counterparts. I have always believed in one philosophy – Be the leader, or follow the leader. Initially, we started with three outlets and now we’re over 100 outlets. In a city like Hyderabad, we’re operating 40-plus outlets, and we are planning to open at least 100 outlets in each state. Likewise, we are also aspiring to open about 2,500-3,000 outlets across India. Initially, we started with three outlets and now we’re over 100-plus outlets.”
BUSINESS DYNAMICS
This story is from the June 2017 edition of The Franchising World.
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This story is from the June 2017 edition of The Franchising World.
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