From setting up the first fabric shop in Jamshedpur to associating with The Raymond Shop, Zarafshan Shiraz traces Ashok Thakkar’s entrepreneurial journey and brings to light the integrities of his success story.
Describe your entrepreneurial journey and your association with the family business?
Ours was one of the first fabric shops in Jamshedpur in 1932 and our clients were mostly Germans and other foreigners who were very particular about the quality of the fabrics.
Our firm, S M Thakkar, got associated with the ‘Raymond’ brand in 1965. After the sudden demise of my father, I took over the reins of my family business and opened the first Raymond franchisee store in 1991. The second one was set up in 2003 in Jamshedpur itself, in the bid to expand further. After observing the need and the changing market scenario, we renovated it in 2014.
How did the alliance with Raymonds take place?
This story is from the December 2017 edition of The Franchising World.
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This story is from the December 2017 edition of The Franchising World.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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