In a bid to provide a superlative customer experience — from enhanced menu to the restaurant environment – food outlets in India are shedding their ageing asset base. How the players of the food and beverage industry are staying ahead of the curve, gripped by a pressing need to think fresh all the time
Since overall guest satisfaction is often tied to the look and feel of the place, the pressure to up date their look and bring the brand’s DNA and its best self forward is now turning into a widespread phenomenon among the eating outlets of India. From tweaking recipes to customising menus or rebranding the outlet, legacy restaurants and fast food chains are doing all in their power to heal their reputation with the customers or close the gap with their competitors by revitalizing decor or offering comfortable seating and other amenities, among other things.
A Fresh Approach
This story is from the May 2018 edition of The Franchising World.
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This story is from the May 2018 edition of The Franchising World.
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