The sanitary ware industry is witnessing high demand for luxurious, innovative and technologically smart bathroom solutions from the emerging metros as well as Tier II and III towns and with smart cities
Today we are living in an era of personalisation, uniqueness and technologically smart products so that consumers look for the same value propositions while choosing products for their bathroom spaces. Today’s consumers are increasingly focusing on bathrooms as a wellness space and are spending more time there, not merely for hygiene reasons, but to relax and get a sense of wellbeing. Therefore, designer bathrooms are now becoming style statements amongst Indians, given their global exposure. In fact, the sanitary ware industry witnessed growth of 12-15% CAGR with an estimated industry size of Rs 3,500 crore.
Thanks to advance technology that has redefined the industry and taken hygiene to the next level, there are now a plethora of new offerings like water reuse technology, soft air vortex technology, in-tank and rimless technology that ensures maximum flushing performance, etc. Solutions such as high efficiency flushing systems, infrared controls and sensor taps and showers have gained maximum popularity. The average spend per mid-segment bathroom is now Rs 30,000 as compared to Rs 20,000 five years ago.
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This story is from the October 2018 edition of The Franchising World.
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This story is from the October 2018 edition of The Franchising World.
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