Despfakes: Privacy At Risk?

The rise of deepfakes is alarming. A lot of actresses like Rashmika Mandanna, Katrina Kaif, Priyanka Chopra and Kajol fell prey to deepfakes recently. Even Prime Minister Narendra Modi hasn't been spared, with a manipulated video of him doing Garba. The increase in deceptive content stems from the rapid evolution of deepfake technology, a form of artificial intelligence that uses fake pictures, videos, voices, and text to make things that look real but aren't.

Initially confined to the film industry for making special effects, it is now used to fool people, steal identities and even trick for money. Imagine someone making fake videos of you and posting them online— it's scary! Not surprisingly, there are many potential downsides to this technology.

MISINFORMATION AND TRUTH DISTORTION

Deepfake technology presents a potential threat to the very fabric of truth because of its capability to create videos or audios that portray people engaging in activities or uttering words which they never did.

Instances such as Shahrukh Khan's fake video in the game "Aviator," Virat Kohli's appearance in a betting game promo, and Ratan Tata's false investment advice on Instagram highlight the widespread impact of deepfake manipulation on distorting reality.

GROWING PRIVACY CONCERNS

The Internet is a place where everyone likes to share their special moments. Celebrities share news about their latest projects, music videos, reels, and teasers. But the rise of deepfake technology has cast a shadow on this freedom.

There have been instances of morphed pictures of actresses circulating on the internet. These videos raise privacy concerns because anyone can make doctored videos very quickly.