Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics.
Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.
Talking about the collaboration with LIVA, Sandeep Kapoor, an Expert in Textile and Apparel Industry and Director of Shree – The Indian Avatar, stated, “Our success has a lot to do with the unique way in which we operate our business. We create, innovate and introduce 5 new trend collections everyday, which is unlike any other garment manufacturing company in the country. This is a fast fashion model.”
Kapoor further added, “We get immense support from Liva with respect to innovative fabrics and modern trends. With increasing popularity of Liva, we now have almost 98% of our collection made from Liva fabric.”
This story is from the February 2018 edition of The Indian Textile Journal.
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This story is from the February 2018 edition of The Indian Textile Journal.
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