In order to express gratitude towards its customers for their unconditional love and support for 13 years, Reliance Jewels recently launched a new campaign titled, ‘We Owe You’.
Conceptualized by Scarecrow M&C Saatchi, the campaign tugs at your heartstrings with a very personal touch. The film only has visuals of Reliance Jewel’s extraordinary new collection, but it is the narrative that does the trick. It talks about us: We, who rush through our busy daily lives, but never forget a milestone. The film focuses on the brand’s growing relationship with its customers, which has taken them to great heights. “We owe you,” is their message to us.
This story is from the July - August 2020 edition of The Retail Jeweller.
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This story is from the July - August 2020 edition of The Retail Jeweller.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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