While Covid attacked the very fabric of the industry, the gloom also had an upside. What the industry was lacking for the longest time, smart and fast digitization, happened even faster. Where traditional jewellers were all about the touch-and-feel before, suddenly, there was a mad scurry to look at ways to increase their sales at a time when customers found it irksome to visit stores. Everyone started to look for ways to bolster their e-commerce platforms, and rightly so.
When jewellers were scrambling to look for an able support system, some wonderful players shone more prominently than others. We are talking about the allied industry, which has provided support to jewellers at a time when they needed it the most. Be it digital transformation, an able photography system to showcase detailed exquisite pieces on websites, a smart packaging system to improved signages, these allied players stood tall in keeping jewellers on their toes. When we look at 2020, only two industries could brave the challenges and breakeven --- the jewellery and the automobile sectors. This would not have been possible without the helping hand they had.
VISUAL MERCHANDISING
A new start to a business meant new visuals. A lot of players in the jewellery sector saw opportunity during the pandemic. With plenty of businesses shutting down, suddenly more retail space was available. Acquiring them would not be enough; there was still the question of making them visually appealing for customers to walk in despite the fear of the virus.
This is where Vision Board Studio came in. Under the smart leadership of Aditi Kotak, it did a commendable job in helping jewellers with signages, store designs and visual aesthetics. What set them apart? It was the ambition to keep going despite the physical struggles doled out by the pandemic.
This story is from the January - February 2021 edition of The Retail Jeweller.
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This story is from the January - February 2021 edition of The Retail Jeweller.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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